ABOUT US

In 1973, the Aditya Birla Group incorporated PT. Elegant Textile Industry at Jatiluhur, Purwakarta, Indonesia to produce synthetic ring-spun yarn. It was a humble beginning. We started our operation with 14,080 spindles. But soon our market driven stance and customer-oriented approach was rewarding us with increasing demand for our products. This led to continuous growth and modernization. Today we have over 144,000 spindles producing one of the best synthetic ring-spun yarn in the world.

We have always been on the cutting edge of technology and continue to make yarn compatible to the latest technology in weaving and knitting industry. When we asked our customers as to what advantage they have experienced using our yarn, the most common answers were :
• Productivity gains
• Reduction of waste
• Reliability
• Consistent Quality

Our customers expect us to continuously evolve to meet with their ever changing needs. Customer satisfaction is our highest priority and we are committed to continue to earn their trust.

Be a Leading Producer of Premium Quality Man - made Fiber Spun yarn globally

Mission

To deliver superior value to our customers, employees and other stakeholders

Values

Integrity, Commitment, Passion, Seamlessness & Speed